Future 2050
Future 2050
Designing a AI services product that creates a personalized traveling experience based on the elder’s accessibility type, interests, and location in 2050.
Designing a AI services product that creates a personalized traveling experience based on the elder’s accessibility type, interests, and location in 2050.
- The background was created through AI program.
Duration :
6 weeks (December 2023)
Duration :
6 weeks (December 2023)
Role :
User Research, 3D Design, Product Design
Project Type :
Product Design, UX Design, 3D Design
Tools :
Cinema 4D, Figma, Photoshop, Illustrator
Role :
User Research, 3D Design, Product Design
Project Type :
Product Design, UX Design, 3D Design
Tools :
Cinema 4D, Figma, Photoshop, Illustrator
The background of this work was created through an AI program.
01
Discover
Research
We started the project by conducting extensive research to understand the program goals, our target audience, and their needs.
Idea Analysis
We assessed our potiential ideas to understand what works and what does not work for our audience.
Background
Problem
Solution
01
Discover
Research
We started the project by conducting extensive research to understand the program goals, our target audience, and their needs.
Idea Analysis
We assessed our potiential ideas to understand what works and what does not work for our audience.
More than 40 percent of elders live alone
40%
Approximately 50% of individuals aged over 60 are at risk of social isolation
50%
Four hundred million people use the metaverse or AI function
400M
40%
More than 40 percent of elders live alone
Approximately 50% of individuals aged over 60 are at risk of social isolation
Four hundred million people use the metaverse or AI function
50%
400M
Rough Ideas
We analyzed and researched various sustainable ideas that could help people.
Idea Flow
Create a flow for classified ideas and draft user storyboards.
Finalize Ideas
We sketch and shape the flow of ideas and make persona map.
02
Define
Empathy Interviews
We also conducted a several empathy interviews with elderly people who live in the world. The interviews were conducted online and in person.
Rough Ideas
We analyzed and researched various sustainable ideas that could help people.
Idea Flow
Create a flow for classified ideas and draft user storyboards.
Finalize Ideas
We sketch and shape the flow of ideas and make persona map.
02
Define
Empathy Interviews
We also conducted a several empathy interviews with elderly people who live in the world. The interviews were conducted online and in person.
My children and grandchildren live far away, so I'm bored with my daily life.
It's hard to take a walk because of my poor health. I usually just sit and lie down.
I miss my young days
when I was healthy.
Paige Harrison
Hoboken, New Jersey
Elder woman with children and grandchildren
John Cohen
Manhattan, New York
Veteran who has disability in a wheelchair
Myungja Lee
Seoul, Korea
Elder woman living with her husband
User Journey
Using journey maps, we analyzed the problem main user may encounter in their daily lives and to find opportunities to improve each situation.
JTBD
Using the Jobs To Be Done method, we summarized the main elderly problems for them.
Paige Harrison
When I stay in home, I want to socialize and make friends in my age with disabilities so I can share feelings and experiences.
John Cohen
I want to be able to move freely like when I was yound so i can commute efficiently without any hassles.
Myungja Lee
It's hard to plan activities for me, I want to find events that are accessible and elder-friendly so I can make sure I can have the possible experience.
03
Ideate
MVP
Based on the JTBD definitions, we speculated a minimum viable product for main user.
04
Prototypes
Using low and high fidelity prototypes, we confirmed and improved app usability.
05
Deliver
We built a design system based on the daily life of John Cohen, the main target.
The VR Bed
With measurements and preliminary reference, modelling can begin on a high-level; replicating the sketch and adding new forms to help make the product look more visually appealing.
Headphones and VR Glasses
User Journey
Using journey maps, we analyzed the problem main user may encounter in their daily lives and to find opportunities to improve each situation.
JTBD
Using the Jobs To Be Done method, we summarized the main elderly problems for them.
John Cohen
I want to be able to move freely like when I was yound so i can commute efficiently without any hassles.
When I stay in home, I want to socialize and make friends in my age with disabilities so I can share feelings and experiences.
Paige Harrison
Myungja Lee
It's hard to plan activities for me, I want to find events that are accessible and elder-friendly so I can make sure I can have the possible experience.
Features
Through our empathy interview, we explored John's daily life that would be convenient using VR beds, headphones, and glass to relieve his discomfort.
03
Ideate
MVP
Based on the JTBD definitions, we speculated a minimum viable product for main user.
The VR Bed
With measurements and preliminary reference, modelling can begin on a high-level; replicating the sketch and adding new forms to help make the product look more visually appealing.
Features
Through our empathy interview, we explored John's daily life that would be convenient using VR beds, headphones, and glass to relieve his discomfort.
Headphones and VR Glasses
Reflections
1. User testing during the prototype stage proved to be quite useful, thus keeping the user involved in the process and not designing something out of the way.
2. Learned to use different synthesis frameworks apart from mapping the customer journey.
3. A lot of back-and-forths were involved especially in the prototyping stage. It was quite a challenge for the team members to implement the design changes and prioritize which changes to make for the next versions after the user testing results.
4. Focusing on the scope for the MVP of the app took a lot of time, which was the primary result of the research stage.
5. Team coordination and dividing the work responsibilities helped to complete the project within the timeline.
6. Our original plan was to scan the package of the snacks to digitalize, but these could not make it into the MVP plan after feedback from users. It was rather crucial to focus on the convenience and technical development of our app.
©Bella Hwang, All Rights Reserved.
Reflections
My team designed a new product based on our research and empathy interviews.
We also learned the importance of getting constant feedback from potential users and learning their core needs.
©Bella Hwang, All Rights Reserved.