About Bella

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Good design isn’t just aesthetics, it’s the ultimate business 'nudge' that guides customers from interest to purchase without hesitation. In global e-commerce, this ‘nudge’ can be a core driver for multi-million dollar business growth.

𝗛𝗶! 𝗜’𝗺 𝗕𝗲𝗹𝗹𝗮 👋, a visual designer specialized in web & E-commerce with a passion for creating visual journeys that grab attention, build trust, and grow brands.

🚀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗿𝗶𝘃𝗲𝗿: Created designs that generated $1.3M+ in revenue (30,000+ units sold) for a single promotion at Color Street

🏆 𝗔𝘄𝗮𝗿𝗱 𝗪𝗶𝗻𝗻𝗶𝗻𝗴: Earned 30+ International Design Awards, including recognitions from Indigo, Vega, and NYX Digital Awards

🌍 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: Born and raised in Seoul, South Korea, I bring a global perspective to my work. I love international projects and am also committed to community service, regularly volunteering for arts-based initiatives.

𝗢𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝗪𝗼𝗿𝗸: When I’m not pixel-pushing in Figma, I’m likely practicing the violin 🎻, a discipline I’ve kept since elementary school. If the music stops, I’m probably busy serving as a full time butler to my cute, round cat 🐈, who is effectively the true CEO of my home office.

Good design isn’t just aesthetics, it’s the ultimate business 'nudge' that guides customers from interest to purchase without hesitation. In global e-commerce, this ‘nudge’ can be a core driver for multi-million dollar business growth.

𝗛𝗶! 𝗜’𝗺 𝗕𝗲𝗹𝗹𝗮 👋, a visual designer specialized in web & E-commerce with a passion for creating visual journeys that grab attention, build trust, and grow brands.

🚀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗿𝗶𝘃𝗲𝗿: Created designs that generated $1.3M+ in revenue (30,000+ units sold) for a single promotion at Color Street

🏆 𝗔𝘄𝗮𝗿𝗱 𝗪𝗶𝗻𝗻𝗶𝗻𝗴: Earned 30+ International Design Awards, including recognitions from Indigo, Vega, and NYX Digital Awards

🌍 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: Born and raised in Seoul, South Korea, I bring a global perspective to my work. I love international projects and am also committed to community service, regularly volunteering for arts-based initiatives.

𝗢𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝗪𝗼𝗿𝗸: When I’m not pixel-pushing in Figma, I’m likely practicing the violin 🎻, a discipline I’ve kept since elementary school. If the music stops, I’m probably busy serving as a full time butler to my cute, round cat 🐈, who is effectively the true CEO of my home office.

🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁! I’m always up for a chat about e-commerce, design strategy, or cat photos. Reach out here or at bellahwang12@gmail.com.

🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁! I’m always up for a chat about e-commerce, design strategy, or cat photos. Reach out here or at bellahwang12@gmail.com.

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Experience

Incoco & Color Street Cosmetics, New York

Visual Designer | 2024 Summer - Present

School of Visual Arts : Visual Arts Press, New York

Interaction Design Intern | 2023 - 2024

Handsome Design Studio, New York

Design Intern | 2023 Spring

Chermayeff & Geismar & Haviv, New York

Apprenticeship Student | 2022 Fall

Stera Global, Philadelphia

Design Intern | 2022 Summer

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Awards

Vega Digital Awards, NY | 2023 - 2025

3 Gold / 5 Silver / 4 Bronze

Muse Creative Awards, NY | 2023 - 2025

2 Silver

Indigo Design Awards, the Netherlands | 2023

2 Gold / 4 Silver / 4 Bronze

Undergraduate Awards, NY | 2023

Honors Award

Graphis New Talent Awards, NY | 2023

Silver / Honorable Mention

SVA HOPE Awards, NY | 2022

Grand Prize

How Bella Works

I love making a change through design

01

User Experience

Proficient in conducting user research and usability testing to refine product interfaces, ensuring intuitive navigation and enhancing overall user satisfaction.

02

Market Trend Analysis

Goal oriented in identifying competitive advantages and gaps in the market to capitalize on emerging opportunities and mitigate competitive threats.

03

User Engagement

Experienced in implementing gamification techniques and interactive features to incentivize user participation and increase retention rates.

04

Web Design

Proficient in creating visually compelling websites that effectively communicate brand identity and drive business objectives.

Contact Bella

Want to explore more of my background and experience?
View my resume for full details.