Background
Problem
Solution
Public University
Public University
Create a public education program that helps individuals find their desired education and jobs for those who cannot afford.
Create a public education program that helps individuals find their desired education and jobs for those who cannot afford.
Duration :
6 weeks (September 2022)
Role :
User Research, UI Design, Interface Design
Project Type :
UI Design, UX Design
Tools :
Figma, Photoshop, Illustrator, After Effects
Duration :
6 weeks (September 2022)
Role :
User Research, UI Design, Interface Design
Project Type :
UI Design, UX Design
Tools :
Figma, Photoshop, Illustrator, After Effects
To build a better, sustainable, and equitable society, Public University is to share educational resources.
Under the capitalist society, the gap between the rich and the poor is widening. Only a small number of people control the vast majority of resources and money. The gap also leads to the differentiation of education, with many people unable to afford the high cost of college.
At the same time, it is increasingly difficult to find a job, with many people facing the effects of unemployment due to the pandemic. Even worse, they can't afford to rent and live on the street and the number of homeless is increasing in recent years.
To build a better, sustainable, and equitable society, Public University is to share educational resources.
Under the capitalist society, the gap between the rich and the poor is widening. Only a small number of people control the vast majority of resources and money. The gap also leads to the differentiation of education, with many people unable to afford the high cost of college.
At the same time, it is increasingly difficult to find a job, with many people facing the effects of unemployment due to the pandemic. Even worse, they can't afford to rent and live on the street,and the number of homeless is increasing in recent years.
Background
Problem
Solution
This app can give everyone an equal chance to free access to these educational resources. People who don’t have the opportunity to study and can’t afford tuition can use the resources provided in the app in the Public Library. At the same time, individuals and companies who want to enhance their popularity can also publish educational videos in Public U to achieve the purpose.


The learning page is divided into three categories. Public University uploads its own educational content from universities and educational institutions. Institutions can promote their educational institutions through educational content.
PUBLIC U GIVES YOU LEARNING FOR FREE
Users can write down education level, current profession, work experience, skills in account creation page.
LET'S START
Knowledge Study allows users to study educational materials uploaded by individuals rather than educational institutions. People share academic knowledge and opinions that they know.
YOU CAN LEARN EVERYTHING YOU WANT
At Job Skills, you can get the training you need to get a job, such as writing Resume and coverletter.
LET'S START
VOCATIONAL TRAINING
Users can save your notes when they want to save information or need to write down urgently while listening to the lecture. When users finish watching the video, there will be mini-quiz times. This can help users understand more about the important knowledge in that video, and they also help users review the content quickly.
WRITE DOWN AND
CHECK IT OUT
PUBLIC U recommends user different companies and jobs by big data. And user can found more suitable job recommendations by enriching personal preferences and information.
IT'S TIME TO FIND A JOB
There is a voice function for people who are not used to reading or have a difficulty in reading.
TRY THE
VOICE FUNCTION
For the user account, users can see the videos their browse, like, and save for rewatching. Individuals or companies who want to publish videos by themselves can apply to be a creator. Once they apply, they can post videos or edit the creator’s homepage.
CHECK MY ACCOUNT
YOU CAN LEARN EVERYTHING YOU WANT
Knowledge Study allows users to study educational materials uploaded by individuals rather than educational institutions. People share academic knowledge and opinions that they know.
IT'S TIME TO FIND A JOB
PUBLIC U recommends user different companies and jobs by big data. And user can found more suitable job recommendations by enriching personal preferences and information.
PUBLIC U GIVES YOU LEARNING FOR FREE
The learning page is divided into three categories. Public University uploads its own educational content from universities and educational institutions. Institutions can promote their educational institutions through educational content.
LET'S START
Users can write down education level, current profession, work experience, skills in account creation page.
WRITE DOWN AND CHECK IT OUT
Users can save your notes when they want to save information or need to write down urgently while listening to the lecture. When users finish watching the video, there will be mini-quiz times. This can help users understand more about the important knowledge in that video, and they also help users review the content quickly.
CHECK MY ACCOUNT
For the user account, users can see the videos their browse, like, and save for rewatching. Individuals or companies who want to publish videos by themselves can apply to be a creator. Once they apply, they can post videos or edit the creator’s homepage.
LET'S START VOCATIONAL TRAINING
At Job Skills, you can get the training you need to get a job, such as writing Resume and coverletter.
TRY THE VOICE FUNCTION
There is a voice function for people who are not used to reading or have a difficulty in reading.

01
Discover
According to the research, 80% people only hold 7% money of the United States. Only 1% people hold 40% money of the United States.
Create a public education program that helps individuals find their desired education and jobs for those who cannot afford.


01
Discover
According to the research, 80% people only hold 7% money of the United States. Only 1% people hold 40% money of the United States.
Create a public education program that helps individuals find their desired education and jobs for those who cannot afford.
My Contribution
I was the UX/UI designer in a team with two other designers. While working together closely throughout the research and overall design process, each of us was responsible for one application design one function. In the project, I was mainly working on the UX research, analysis and design for the advertisement. I also developed the design system for tablet design and applications.
02
Define
Target Audience
This product is mainly designed for five user groups.


I was the UX/UI designer in a team with two other designers. While working together closely throughout the research and overall design process, each of us was responsible for one application design one function. In the project, I was mainly working on the UX research, analysis and design for the advertisement. I also developed the design system for tablet design and applications.
Contribution

5.
People desire to heighten their income by sharing their knowledge.

4.
Small to medium businesses aiming to improve their visibility.

3.
Who's interested in gaining insight into specific occupation - related groups.

2.
Who's seeking employment but isn't sure how.

1.
Everyone who wants a job.
Persona Research
Unsheltered homelessness on the rise. Since data on homelessness has been collected, unshelered homlessness has largely trended downward.


Persona Story
Ben was a homeless man who lived with his parents on the streets of New York when he was young since his parents lost their job. He is 35 years old now, but didn't want to spend his life on the road like his family. He wanted to learn and find a job that would support him.



Ben Robbins
Age 35, Graduated from
middle school, New York
Goals
1. Learning knowledge
2. Find a job & earn money to support his family
Frustrations
1. No experience in using electronic devices
2. Not getting fair and useful resources to help him
3. Difficult to integrate into society
User Journey
Then we hypothesized daily behaviors to understand the issues each user may encounter to find opportunities to solve his potential problems.

03
Ideate
Features
We consolidated the ideas and proposed five new product features to improve the user experience and satisfy the user needs that we defined.

Library School
Background of Selection
Elimination of Interference
Persistent Factors
User Style
Designing the Product
04
Create
Flowchart
The application is divided into three parts. People learn the knowledge they want to learn and learn how to find a job. After that, people can find a job.


Design System
Green makes the viewer comfortable and is a color that is often used in public campaigns and facilities. The service contains the meaning of both Public University and Public for you.
Sketch




Wireframe
02
Define
User Interviews
This product is mainly designed for five user groups.
03
Ideate
Features
We consolidated the ideas and proposed five new product features to improve the user experience and satisfy the user needs that we defined.
04
Create
Flowchart
The application is divided into three parts. People learn the knowledge they want to learn and learn how to find a job. After that, people can find a job.
Unsheltered homelessness on the rise. Since data on homelessness has been collected, unshelered homlessness has largely trended downward.
Persona Research


Ben was a homeless man who lived with his parents on the streets of New York when he was young since his parents lost their job. He is 35 years old now, but didn't want to spend his life on the road like his family. He wanted to learn and find a job that would support him.
Persona Story
Ben Robbins
Age 35, Graduated from
middle school, New York




1.
Everyone who wants a job.


2.
Who's seeking employment but isn't sure how.


3.
Who's interested in gaining insight into specific occupation - related groups.


4.
Small to medium businesses aiming to improve their visibility.


5.
People desire to heighten their income by sharing their knowledge.
©Bella Hwang, All Rights Reserved.
Results
My team designed a new product based on our research and empathy interviews.
We also learned the importance of getting constant feedback from potential users and learning their core needs.
©Bella Hwang, All Rights Reserved.






1. Learning knowledge
2. Find a job & earn money to support his family
Goals
Persona Research
Library School
Background of Selection
Elimination of Interference
Persistent Factors
User Style


Design System
Green makes the viewer comfortable and is a color that is often used in public campaigns and facilities. The service contains the meaning of both Public University and Public for you.
Sketch
Wireframe








Results
My team designed a new product based on our research and empathy interviews.We also learned the importance of getting constant feedback from potential users and learning their core needs.