CGH Studio x Centercut LLC :Client Collaboration

Selected for an advanced branding studio in collaboration with Chermayeff & Geismar & Haviv, I worked on a live client project to develop a new brand identity for Centercut LLC.

I developed a finalist logo proposal through multiple critique and refinement sessions with agency leadership. The concept visualizes butterfly and lotus forms within a circular structure, expressing softness, growth, and natural harmony to align with the brand’s landscape focused philosophy.

This work ranked in the High Level of Achievement category during the 2024 Portfolio Review, distinguishing it among a selective group of 12 designers. Note that the client ultimately adopted the design shown below as their official brand identity.