Industry
Augment Reality
Client
School of Visual Arts
Immersive AR & Motion Projects for SVA
To celebrate legendary alumni and enhance global recruitment efforts for the School of Visual Arts, I was tasked with creating high impact visual content. The goal was to bridge the institution's historic legacy with modern digital experiences to engage prospective students.
I developed and produced five immersive AR and motion projects featuring iconic alumni such as Andy Warhol, Keith Haring, and KAWS. Utilizing After Effects and Cinema 4D, I reinterpreted their artistic legacies through a contemporary lens.
To celebrate legendary alumni and enhance global recruitment efforts for the School of Visual Arts, I was tasked with creating high impact visual content. The goal was to bridge the institution's historic legacy with modern digital experiences to engage prospective students.
I developed and produced five immersive AR and motion projects featuring iconic alumni such as Andy Warhol, Keith Haring, and KAWS. Utilizing After Effects and Cinema 4D, I reinterpreted their artistic legacies through a contemporary lens.
For Andy Warhol, I simulated the mechanical process of silkscreen printing where cascading layers added typography and vibrant colors.
For Andy Warhol, I simulated the mechanical process of silkscreen printing where cascading layers added typography and vibrant colors.
For Keith Haring, I animated his iconic figures with spontaneous strokes to capture the kinetic energy of his doodles.
For Keith Haring, I animated his iconic figures with spontaneous strokes to capture the kinetic energy of his doodles.
These works were officially adopted by the institution for marketing and recruitment use. The content was broadcast campus wide and distributed across official social media channels, playing a key role in strengthening admissions initiatives and the school’s global brand narrative.
These works were officially adopted by the institution for marketing and recruitment use. The content was broadcast campus wide and distributed across official social media channels, playing a key role in strengthening admissions initiatives and the school’s global brand narrative.