A series of immersive AR and motion design projects were developed to celebrate legendary alumni and enhance the school’s marketing and recruitment efforts. Created for a leading art and design college in New York City, these projects explored how emerging technology can transform storytelling and engage prospective students through interactive visual experiences.

Five immersive AR and motion pieces were produced featuring iconic alumni such as Andy Warhol, Keith Haring, and KAWS. Each project combined motion graphics, digital illustration, and augmented reality elements to reinterpret their artistic legacy through a contemporary lens. The final works were officially adopted by the institution for marketing and recruitment use, supporting campus wide communications and prospective student engagement.

In addition to the AR and motion projects, alumni focused digital content was developed and distributed across official school channels. The content was broadcast campus wide and published on official social media platforms, highlighting diverse career paths of graduates and reinforcing the school’s global creative community. These initiatives played a key role in strengthening admissions marketing by presenting an inspiring and forward thinking narrative of the institution.