Industry

Case Study

Client

School of Visual Arts

Unspeakble

Turning Uncertainty Into Insight

Unspeakable is a mobile app designed to help users make better decisions by collecting anonymous opinions from others.
Many people experience uncertainty or hesitation when faced with important choices. Judgment can easily become clouded, especially when deciding alone. Unspeakable provides a safe space for users to share their concerns, propose possible solutions, and gain clarity through diverse perspectives from the community.

Unspeakable is a mobile app designed to help users make better decisions by collecting anonymous opinions from others.
Many people experience uncertainty or hesitation when faced with important choices. Judgment can easily become clouded, especially when deciding alone. Unspeakable provides a safe space for users to share their concerns, propose possible solutions, and gain clarity through diverse perspectives from the community.

  1. Background

Many people struggle with indecision, especially when it matters most. Their judgment can become unclear in critical moments.

Many people struggle with indecision, especially when it matters most. Their judgment can become unclear in critical moments.

  1. Problem

Many people find it difficult to make decisions alone. When facing important choices, their judgment becomes unclear. Making decisions as a group often feels easier and more reassuring.

Many people find it difficult to make decisions alone. When facing important choices, their judgment becomes unclear. Making decisions as a group often feels easier and more reassuring.

  1. Solution

Users can anonymously seek advice on topics they find difficult to talk about openly. When they're unsure of what decision to make, the app helps them gain clarity through input from others.

Users can anonymously seek advice on topics they find difficult to talk about openly. When they're unsure of what decision to make, the app helps them gain clarity through input from others.

The Process

Users can anonymously seek advice on topics they find difficult to talk about openly. When they're unsure of what decision to make, the app helps them gain clarity through input from others.

Users can anonymously seek advice on topics they find difficult to talk about openly. When they're unsure of what decision to make, the app helps them gain clarity through input from others.

What it looks like

LET'S START

When users launch Unspeakable, they're greeted with a bold, minimal opening screen that emphasizes the app's core message: helping with unspoken concerns.

The interface presents a reassuring message personalized with the user’s name and a warm welcome. It then highlights real-time updates such as the number of new replies and votes on shared concerns, encouraging users to engage immediately. The intuitive layout and visual hierarchy help users understand what actions to take next.

BROWSING MY NEWS

After launching the app, users can scroll down to explore the main dashboard, which includes two key sections: Concerns and Vote. In the Concerns section, users can browse recent anonymous posts, filter them by category, and even write their own concerns. The interface encourages participation and empathy by highlighting how many new members need support each day.

ENGAGING WITH CONCERNS

Tapping on a concern card reveals the full post, top comment, and replies. Users can check how many people viewed it, explore categories, and leave their own comments instantly.

ENGAGING WITH CONCERNS

Tapping on a concern card reveals the full post, top comment, and replies. Users can check how many people viewed it, explore categories, and leave their own comments instantly.

VOTING THROUGH OTHERS' PERSPECTIVE

On the Vote page, users can answer anonymous polls and instantly see how others voted. After submitting their own response, they can swipe through more posts and continue participating.

VOTING THROUGH OTHERS' PERSPECTIVE

On the Vote page, users can answer anonymous polls and instantly see how others voted. After submitting their own response, they can swipe through more posts and continue participating.

POST YOUR OWN VOTE

Users can easily create their own polls by writing a question and a few answer options. After submitting, the post appears instantly and is shared anonymously.

Post Your Own Vote

Users can easily create their own polls by writing a question and a few answer options. After submitting, the post appears instantly and is shared anonymously.

VIEW MY POSTS

Users can view the concerns and votes they’ve posted or participated in. They can track the number of interactions they’ve made, and see their past posts with categories visualized through unique shape elements.

VIEW MY POSTS

Users can view the concerns and votes they’ve posted or participated in. They can track the number of interactions they’ve made, and see their past posts with categories visualized through unique shape elements.

NOTIFICATION


Users can view their notifications, which are organized into four categories: All, Concerns, Votes, and Others. This structured grouping helps users quickly identify and manage relevant updates within the app.

NOTIFICATION

Users can view their notifications, which are organized into four categories: All, Concerns, Votes, and Others. This structured grouping helps users quickly identify and manage relevant updates within the app.

SET YOUR CUSTOM BEEHIVE

Users can customize their own beehives, choosing the size and shape that best fits their garden. Additionally, they can select flowers to place around the hive and provide snacks that bees favor.

Each button includes descriptions and explanations on how to attract bees. Now, there will be plenty of bees gathering around their hive.

BROWSING MY NEWS

After launching the app, users can scroll down to explore the main dashboard, which includes two key sections: Concerns and Vote. In the Concerns section, users can browse recent anonymous posts, filter them by category, and even write their own concerns. The interface encourages participation and empathy by highlighting how many new members need support each day.

  1. Discover

Research shows that approximately 20% of adults struggle with indecisiveness. While it may seem like a fixed personality trait, studies suggest it is not determined by genetics.

Additionally, 40% of people prefer not to share their personal concerns with others, highlighting a strong need for privacy when dealing with difficult decisions.

20 %

Research Suggets that 20% of the adult population is indecisive. As much as it might seem like indecisive people were just born that way, it's not thought to be based on genetics

40%

And people also don't want their concerns to be revealed to others. Forty percent of people don't want to be exposed to what they concern

  1. User Interviews

I conducted in depth interviews with over 10 adult men and women to better understand their decision-making behaviors and emotional responses.

Solution 1.

When users can't find the answers they're looking for, they can share their concerns with others and receive a variety of perspectives to help guide their decision.

When users can't find the answers they're looking for, they can share their concerns with others and receive a variety of perspectives to help guide their decision.

Solution 2.

Users can seek anonymous advice on sensitive issues they may find difficult to discuss openly with others.

Users can seek anonymous advice on sensitive issues they may find difficult to discuss openly with others.

Solution 3.

When users struggle to make a wise decision on their own, they can turn to others for support and gain clarity through shared perspectives.

When users struggle to make a wise decision on their own, they can turn to others for support and gain clarity through shared perspectives.

  1. Ideate

I integrated user scenarios and personas to improve interaction and ensure the design aligns with the identified user needs.

  1. Create

Based on the user journey, the design focused on creating a clear and intuitive structure, allowing users to navigate the experience with ease.

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