Industry
Beauty & Cosmetics
Client
Color Street
Color Street Rebranding with a Visual Identity
A cohesive brand experience across packaging and digital platforms
Led the rebranding of Color Street by unifying visual elements across key brand touchpoints including the hand cream packaging, website homepage, and seasonal promotional banners. The new packaging reflects a calm and elegant tone through refined illustrations and clean layouts.
The redesigned homepage improves readability, usability, and visual consistency while adapting to various devices. Seasonal banners were crafted to clearly communicate product stories and capture attention through thoughtful composition and cohesive brand identity. These efforts worked together to deliver a modern and engaging brand experience across both digital and physical platforms.
Led the rebranding of Color Street by unifying visual elements across key brand touchpoints including the hand cream packaging, website homepage, and seasonal promotional banners. The new packaging reflects a calm and elegant tone through refined illustrations and clean layouts.
The redesigned homepage improves readability, usability, and visual consistency while adapting to various devices. Seasonal banners were crafted to clearly communicate product stories and capture attention through thoughtful composition and cohesive brand identity. These efforts worked together to deliver a modern and engaging brand experience across both digital and physical platforms.
Redesigning Amazon Homepage
My team rebranded our Amazon Storefront to better reflect the evolving identity of the brand and improve the overall customer experience. As more shoppers discover products directly through Amazon brand pages, it became crucial to create a more cohesive, visually engaging, and product focused environment.
The new design not only aligns with our updated brand voice but also helps customers understand our product value at a glance, encourages browsing, and supports purchase decisions more effectively.
My team rebranded our Amazon Storefront to better reflect the evolving identity of the brand and improve the overall customer experience. As more shoppers discover products directly through Amazon brand pages, it became crucial to create a more cohesive, visually engaging, and product focused environment.
The new design not only aligns with our updated brand voice but also helps customers understand our product value at a glance, encourages browsing, and supports purchase decisions more effectively.
Hand Cream Packaging Design
Designed a hand cream package for “JASMINE WOODS,” reflecting the product’s calm, natural, and elegant character. The design emphasizes soft floral illustration, clean typography, and balanced negative space to express purity and sophistication.
Applied brand identity, packaging hierarchy, and sustainable aesthetics to enhance consumer appeal and communicate the product’s gentle and natural qualities through a refined and sensory centered experience.
Designed a hand cream package for “JASMINE WOODS,” reflecting the product’s calm, natural, and elegant character. The design emphasizes soft floral illustration, clean typography, and balanced negative space to express purity and sophistication.
Applied brand identity, packaging hierarchy, and sustainable aesthetics to enhance consumer appeal and communicate the product’s gentle and natural qualities through a refined and sensory centered experience.
Homepage Main Banner Design
Designed engaging homepage main banners to promote new seasonal nail collections. Integrated visual storytelling, brand identity, and user experience principles to communicate clear product messaging and strengthen overall brand presence. Focused on balanced composition, strong visual hierarchy, and impactful brand visuals to increase customer engagement.
Designed engaging homepage main banners to promote new seasonal nail collections. Integrated visual storytelling, brand identity, and user experience principles to communicate clear product messaging and strengthen overall brand presence. Focused on balanced composition, strong visual hierarchy, and impactful brand visuals to increase customer engagement.
