Industry
Beauty & Cosmetics
Client
Color Street
Website and Amazon Storefront Design
Website Redesign for Color Street : Launching Spring 2026
To strengthen our overall digital user experience, I was selected to lead the official redesign of Color Street’s global website. The primary objective of this project was to proactively address and improve key performance indicators such as bounce rate and conversion rate.
I focused on enhancing both the site structure and visual design to create a more intuitive user journey. By restructuring the layout and upgrading the visual elements, I built a cohesive digital environment tailored to optimize the conversion funnel and keep users actively engaged.
The new website design is now fully completed and pending launch, strategically prepared to improve user retention and maximize overall conversion performance once live.
To strengthen our overall digital user experience, I was selected to lead the official redesign of Color Street’s global website. The primary objective of this project was to proactively address and improve key performance indicators such as bounce rate and conversion rate.
I focused on enhancing both the site structure and visual design to create a more intuitive user journey. By restructuring the layout and upgrading the visual elements, I built a cohesive digital environment tailored to optimize the conversion funnel and keep users actively engaged.
The new website design is now fully completed and pending launch, strategically prepared to improve user retention and maximize overall conversion performance once live.
Redesigning Amazon Storefront
As Amazon becomes a primary discovery channel for shoppers, establishing a cohesive brand presence is essential. My team rebranded our Amazon Storefront to better reflect the brand's evolving identity and improve the overall customer experience.
I led the design of high converting visual assets for the Amazon Brand Store and A+ Content. By conducting performance research and optimization, I ensured that every visual element aligns with our updated brand voice, maximizes product visibility, and clearly communicates value at a glance.
The redesigned environment now encourages browsing and supports purchase decisions more effectively, with final performance research results currently being completed to quantify the increase in conversion and engagement.
As Amazon becomes a primary discovery channel for shoppers, establishing a cohesive brand presence is essential. My team rebranded our Amazon Storefront to better reflect the brand's evolving identity and improve the overall customer experience.
I led the design of high converting visual assets for the Amazon Brand Store and A+ Content. By conducting performance research and optimization, I ensured that every visual element aligns with our updated brand voice, maximizes product visibility, and clearly communicates value at a glance.
The redesigned environment now encourages browsing and supports purchase decisions more effectively, with final performance research results currently being completed to quantify the increase in conversion and engagement.
Official Incoco Capital Website Launch Designed in Framer
In 2025, I was personally selected by the CEO to design and build the official corporate website for Incoco Capital, a private equity real estate firm. The objective was to establish a sophisticated digital presence that accurately reflected the high value nature of their asset portfolio.
I executed the entire project using Framer, managing both the visual design and technical development without external developer support. The design features responsive layouts and integrated interactive maps to translate the firm's complex real estate portfolio into a clear, visually compelling digital experience.
Upon completion, the platform established a professional and modern brand presence, effectively positioning the firm to engage with high value investors and partners through a seamless user interface.
In 2025, I was personally selected by the CEO to design and build the official corporate website for Incoco Capital, a private equity real estate firm. The objective was to establish a sophisticated digital presence that accurately reflected the high value nature of their asset portfolio.
I executed the entire project using Framer, managing both the visual design and technical development without external developer support. The design features responsive layouts and integrated interactive maps to translate the firm's complex real estate portfolio into a clear, visually compelling digital experience.
Upon completion, the platform established a professional and modern brand presence, effectively positioning the firm to engage with high value investors and partners through a seamless user interface.
