Industry
Beauty & Cosmetics
Client
Color Street
Social & Marketing Promotion for Color Street
A cohesive brand and marketing impact across digital campaigns and global events
Contributed to large scale brand growth initiatives by leading visual design, marketing production, and performance driven digital campaigns for Color Street. Supported both physical and digital brand touchpoints including New York Fashion Week partnership materials, paid advertising creatives, and cross channel marketing assets.
Contributed to large scale brand growth initiatives by leading visual design, marketing production, and performance driven digital campaigns for Color Street. Supported both physical and digital brand touchpoints including New York Fashion Week partnership materials, paid advertising creatives, and cross channel marketing assets.
Color Street x RPZL at NYFW
Designed and produced over 2,000 premium marketing leaflets and posters for the exclusive Color Street x RPZL salon partnership presented during New York Fashion Week. These materials elevated brand visibility and supported direct engagement with an audience of more than 230,000 global attendees, strengthening brand perception within a high profile fashion environment.
Designed and produced over 2,000 premium marketing leaflets and posters for the exclusive Color Street x RPZL salon partnership presented during New York Fashion Week. These materials elevated brand visibility and supported direct engagement with an audience of more than 230,000 global attendees, strengthening brand perception within a high profile fashion environment.
Performance Driven Campaign Design
My Role : Visual design / Layout and typography / Campaign asset production
Delivered high performing paid campaigns across digital and social platforms through strategic visual design and creative direction. Developed campaign creatives including model based advertisements, social media nail chart content, and Google Ads display assets, achieving up to 5–8x return on ad spend through continuous visual testing, optimization, and conversion focused layouts.
My Role : Visual design / Layout and typography / Campaign asset production
Delivered high performing paid campaigns across digital and social platforms through strategic visual design and creative direction. Developed campaign creatives including model based advertisements, social media nail chart content, and Google Ads display assets, achieving up to 5–8x return on ad spend through continuous visual testing, optimization, and conversion focused layouts.
Packaging Design for Nail and Hand Cream
Designed nail strip packaging using realistic 3D assets to clearly communicate that the product is made from 100 percent real nail polish. Custom 3D polish brush and drop elements visually emphasize the liquid polish origin, helping consumers immediately understand the product’s authenticity at first glance.
Structured the layout with a strong visual hierarchy, placing the real nail strip preview as the primary focal point while maintaining clean, minimal graphics for quick readability across both retail and digital environments.
Designed nail strip packaging using realistic 3D assets to clearly communicate that the product is made from 100 percent real nail polish. Custom 3D polish brush and drop elements visually emphasize the liquid polish origin, helping consumers immediately understand the product’s authenticity at first glance.
Structured the layout with a strong visual hierarchy, placing the real nail strip preview as the primary focal point while maintaining clean, minimal graphics for quick readability across both retail and digital environments.
Led a team of three intern designers to establish the visual style and nail packaging direction for the Jasmine Woods series. The collection contributed to over 1.3 million dollars in revenue as part of the 2024 Holiday Bundle.
Designed the JASMINE WOODS nail packaging to express a calm, natural, and elegant brand identity. A restrained color palette and soft floral elements were used to evoke the clean, delicate essence of jasmine, while balanced layouts and minimal color usage reinforce a refined and sophisticated visual tone.
Led a team of three intern designers to establish the visual style and nail packaging direction for the Jasmine Woods series. The collection contributed to over 1.3 million dollars in revenue as part of the 2024 Holiday Bundle.
Designed the JASMINE WOODS nail packaging to express a calm, natural, and elegant brand identity. A restrained color palette and soft floral elements were used to evoke the clean, delicate essence of jasmine, while balanced layouts and minimal color usage reinforce a refined and sophisticated visual tone.
Homepage Main Banner Design
Designed engaging homepage main banners to promote new seasonal nail collections. Integrated visual storytelling, brand identity, and user experience principles to communicate clear product messaging and strengthen overall brand presence. Focused on balanced composition, strong visual hierarchy, and impactful brand visuals to increase customer engagement.
Designed engaging homepage main banners to promote new seasonal nail collections. Integrated visual storytelling, brand identity, and user experience principles to communicate clear product messaging and strengthen overall brand presence. Focused on balanced composition, strong visual hierarchy, and impactful brand visuals to increase customer engagement.
