Industry
Beauty & Cosmetics
Client
Color Street
360 Marketing and Promotion For Color Street
Color Street is a global beauty leader known for its peel-and-stick nail strips, cosmetics, and women’s skin care. Since its founding in 2017, Color Street has sold over 200M units worldwide, generating over $1.6B in revenue.
As Visual Designer, I managed the creative process for our branding, 360 marketing campaigns, package design for 4 products, and branding graphic design.
Color Street is a global beauty leader known for its peel-and-stick nail strips, cosmetics, and women’s skin care. Since its founding in 2017, Color Street has sold over 200M units worldwide, generating over $1.6B in revenue.
As Visual Designer, I managed the creative process for our branding, 360 marketing campaigns, package design for 4 products, and branding graphic design.
Visual Asset Designs for up to 1000% ROAS Ad Campaigns
My Role : Visual design / Layout and typography / Campaign asset production
Since June 2025, I have designed over 15 visual creatives used in 8 different ad campaigns.
For all designs, I focus on:
Unique, eye-catching fonts that fit with the product & seasonal themes
Clear, immediately noticeable, time-sensitive discount codes
A clean visual hierarchy with complimentary product colors
These campaigns have achieved 500-800% ROAS on average, performing so well that Color Street hit its ad targets with 50% less ad spend. One advertisement used in our 2025 Black Friday promotion generated over $60,000 and 1015% ROAS.
My Role : Visual design / Layout and typography / Campaign asset production
Since June 2025, I have designed over 15 visual creatives used in 8 different ad campaigns.
For all designs, I focus on:
Unique, eye-catching fonts that fit with the product & seasonal themes
Clear, immediately noticeable, time-sensitive discount codes
A clean visual hierarchy with complimentary product colors
These campaigns have achieved 500-800% ROAS on average, performing so well that Color Street hit its ad targets with 50% less ad spend. One advertisement used in our 2025 Black Friday promotion generated over $60,000 and 1015% ROAS.
Hand Cream Package Design That Generated $1.3M
The Christmas season is the most important part of the year for Color Street. In 2024, I was selected by the CEO to lead a team of 4 to establish the visual style, direction, and packaging for the Jasmine Woods Hand Cream Holiday Product Bundle.
We planned and implemented a visual style to express a calm, natural, and elegant brand identity. A restrained color palette and soft floral elements were used to evoke the clean, delicate essence of jasmine, while balanced layouts and minimal color usage reinforce a refined and sophisticated visual tone.
Upon launch, this holiday product bundle generated $1.3M in revenue in just 1 month.
The Christmas season is the most important part of the year for Color Street. In 2024, I was selected by the CEO to lead a team of 4 to establish the visual style, direction, and packaging for the Jasmine Woods Hand Cream Holiday Product Bundle.
We planned and implemented a visual style to express a calm, natural, and elegant brand identity. A restrained color palette and soft floral elements were used to evoke the clean, delicate essence of jasmine, while balanced layouts and minimal color usage reinforce a refined and sophisticated visual tone.
Upon launch, this holiday product bundle generated $1.3M in revenue in just 1 month.
50+ New Color Street Brand Identity & Seasonal Banners
Starting in March 2025, I was put in charge of designing all brand/seasonal banners used in Color Street’s emails, website, and offline promotions.
With each banner, I focus on integrated visual storytelling, brand identity, and user experience principles to communicate clear product messaging and strengthen overall brand presence.
Since March 2025, I’ve designed over 50 banners for new product launches, seasonal promotions, partnerships, and introducing Color Street to new audiences.
Starting in March 2025, I was put in charge of designing all brand/seasonal banners used in Color Street’s emails, website, and offline promotions.
With each banner, I focus on integrated visual storytelling, brand identity, and user experience principles to communicate clear product messaging and strengthen overall brand presence.
Since March 2025, I’ve designed over 50 banners for new product launches, seasonal promotions, partnerships, and introducing Color Street to new audiences.
One of my first banners, used to promote our 2025 Spring Collection.
One of my first banners, used to promote our 2025 Spring Collection.
Color Street’s Collaboration with RPZL at New York Fashion Week
During 2025 New York Fashion Week, I designed over 2,000 premium marketing leaflets and posters for Color Street’s partnership promotion with RPZL salon.
These materials elevated brand visibility and supported direct engagement with an audience of more than 230,000 global attendees, strengthening brand perception within a high profile fashion environment.
During 2025 New York Fashion Week, I designed over 2,000 premium marketing leaflets and posters for Color Street’s partnership promotion with RPZL salon.
These materials elevated brand visibility and supported direct engagement with an audience of more than 230,000 global attendees, strengthening brand perception within a high profile fashion environment.
Video summary of the partnership event
Video summary of the partnership event
2 of the small posters I designed
2 of the small posters I designed
